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The Preference-Driven Lead User Method for New Product Development
A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Cover image: The Preference-Driven Lead User Method for New Product Development 9783658172626
  • Author(s)
    Alexander Sänn
  • Publisher
    Springer Gabler
  • Format
    Fixed Layout
  • Print ISBN 9783658172626, 3658172622
  • eText ISBN 9783658172633, 3658172630
  • Copyright
    2017
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The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources is written by Alexander Sänn and published by Springer Gabler. The Digital and eTextbook ISBNs for The Preference-Driven Lead User Method for New Product Development are 9783658172633, 3658172630 and the print ISBNs are 9783658172626, 3658172622. Save up to 80% versus print by going digital with VitalSource.

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