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Cover image: Managing Negative Word-of-Mouth on Social Media Platforms 9783658139971

Managing Negative Word-of-Mouth on Social Media Platforms

The Effect of Hotel Management Responses on Observers’ Purchase Intention

  • Author(s) Ines Nee
  • Publisher Published by Springer Gabler Copyright © 2016
  • ISBN-13 9783658139971
  • Format Fixed Layout

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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention is written by Ines Nee and published by Springer Gabler. The Digital and eTextbook ISBNs for Managing Negative Word-of-Mouth on Social Media Platforms are 9783658139988, 3658139986 and the print ISBNs are 9783658139971, 3658139978. Save up to 80% versus print by going digital with VitalSource.

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