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Cover image: Drivers of User Engagement in Influencer Branding 9783658346508

Drivers of User Engagement in Influencer Branding

An Empirical Analysis of Brand-Related User-Generated Content on Instagram

  • Author(s) Tanja Fink
  • Publisher Published by Springer Gabler Copyright © 2021
  • ISBN-13 9783658346508
  • Format Reflowable Layout

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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram is written by Tanja Fink and published by Springer Gabler. The Digital and eTextbook ISBNs for Drivers of User Engagement in Influencer Branding are 9783658346515, 3658346515 and the print ISBNs are 9783658346508, 3658346507. Save up to 80% versus print by going digital with VitalSource.

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