• Education & Business Solutions Opens in new window

Customer Data Platforms 1st Edition
Use People Data to Transform the Future of Marketing Engagement

Cover image: Customer Data Platforms 1st edition 9781119790112
  • Author(s)
    Martin Kihn; Christopher B. O'Hara
  • Publisher
    John Wiley & Sons P&T
  • Format
    Reflowable Layout
  • Print ISBN 9781119790112, 1119790115
  • eText ISBN 9781119790129, 1119790123
  • Edition
    1st
  • Copyright
    2021
Buy eTextbook
‌‌
S$22.03 SGD
‌

  • Study Tools

    Built-in study tools like highlights and more

  • Read Aloud

    Listen and follow along as Bookshelf reads to you

  • Offline Access

    Access your eTextbook anytime and anywhere

  • Global Search

    Search across book content, figures, and your workbook

Learn More

VitalSource 25+ Years of Digital Transformation

  • 4500 Institutions

  • 230+ Countries & Territories

  • 10K+ Publishers

  • 18M+ Active Users

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement 1st Edition is written by Martin Kihn; Christopher B. O'Hara and published by John Wiley & Sons P&T. The Digital and eTextbook ISBNs for Customer Data Platforms are 9781119790129, 1119790123 and the print ISBNs are 9781119790112, 1119790115. Save up to 80% versus print by going digital with VitalSource.

Back to Top