Cover image: Advertising & IMC: Principles and Practice 11th edition 9780136850724

Advertising & IMC: Principles and Practice

11th Edition

  • Author(s) Sandra Moriarty; Nancy Mitchell; Charles Wood; William Wells
  • Publisher Published by Pearson Copyright © 2019
  • ISBN-13 9780136850724

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Advertising & IMC: Principles and Practice 11th Edition is written by Sandra Moriarty; Nancy Mitchell; Charles Wood; William Wells and published by Pearson. The Digital and eTextbook ISBNs for Advertising & IMC: Principles and Practice are 9780136850724, 0136850723 and the print ISBNs are 9780136850724, 0136850723. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780135982969, 9780134480435, 9780136879428.

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