Cover image: Loyalty Schemes in Retailing 1st edition 9783631638804

Loyalty Schemes in Retailing

A Comparison of Stand-alone and Multi-partner Programs

1st Edition

  • Author(s) Nicolas Hoffmann
  • Publisher Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften Copyright © 2014
  • ISBN-13 9783631638804
  • Format Fixed Layout

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Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs 1st Edition is written by Nicolas Hoffmann and published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften. The Digital and eTextbook ISBNs for Loyalty Schemes in Retailing are 9783653035155, 3653035155 and the print ISBNs are 9783631638804, 3631638809. Save up to 80% versus print by going digital with VitalSource.

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