Cover image: Ice to the Eskimos 9780887308512

Ice to the Eskimos

How to Market a Product Nobody Wants

  • Author(s) Jon Spoelstra
  • Publisher Published by Harper Business
  • ISBN-13 9780887308512
  • Format Reflowable Layout

eBook

eTextbook License
$18.99 USD
‌‌
‌‌‌

  • Study Tools

    Built-in study tools like highlights and more

  • Read Aloud

    Listen and follow along as Bookshelf reads to you

  • Offline Access

    Access your eTextbook anytime and anywhere

  • Global Search

    Search across book content, figures, and your workbook

Learn More

VitalSource 25+ Years of Digital Transformation

  • 4500 Institutions

  • 230+ Countries & Territories

  • 10K+ Publishers

  • 18M+ Active Users

Ice to the Eskimos: How to Market a Product Nobody Wants is written by Jon Spoelstra and published by Harper Business. The Digital and eTextbook ISBNs for Ice to the Eskimos are 9780061745836, 0061745839 and the print ISBNs are 9780887308512, 0887308511. Save up to 80% versus print by going digital with VitalSource.

Back to Top