Der Markendiamant
Marken richtig vermarkten. Mit Fallbeispielen: Bosch, Lacroix, Nestlé, Opel, Sparkassen Finanzgruppe, Tetra Pak

Cover image: Der Markendiamant 9783834900999
  • Author(s)
    Marcus Lüppens
  • Publisher
    Gabler Verlag
  • Format
    Fixed Layout
  • Print ISBN 9783834900999, 3834900990
  • eText ISBN 9783834992291, 3834992291
  • Copyright
    2006
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Der Markendiamant: Marken richtig vermarkten. Mit Fallbeispielen: Bosch, Lacroix, Nestlé, Opel, Sparkassen Finanzgruppe, Tetra Pak is written by Marcus Lüppens and published by Gabler Verlag. The Digital and eTextbook ISBNs for Der Markendiamant are 9783834992291, 3834992291 and the print ISBNs are 9783834900999, 3834900990. Save up to 80% versus print by going digital with VitalSource.

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