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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value 1st Edition

Cover image: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value 1st edition 9781259834714
  • Author(s)
    Thomas Barta; Patrick Barwise
  • Publisher
    McGraw-Hill
  • Format
    Reflowable Layout
  • Print ISBN 9781259834714, 1259834719
  • eText ISBN 9781259834721, 1259834727
  • Edition
    1st
  • Copyright
    2016
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value 1st Edition is written by Thomas Barta; Patrick Barwise and published by McGraw-Hill. The Digital and eTextbook ISBNs for The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value are 9781259834721, 1259834727 and the print ISBNs are 9781259834714, 1259834719. Save up to 80% versus print by going digital with VitalSource.

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