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Marketing Communications 8th Edition
Integrating Online and Offline, Customer Engagement and Digital Technologies

Cover image: Marketing Communications 8th edition 9781398611719
  • Author(s)
    PR Smith; Ze Zook
  • Publisher
    Kogan Page
  • Format
    Reflowable Layout
  • Print ISBN 9781398611719, 1398611719
  • eText ISBN 9781398611726, 1398611727
  • Edition
    8th
  • Copyright
    2024
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies 8th Edition is written by PR Smith; Ze Zook and published by Kogan Page. The Digital and eTextbook ISBNs for Marketing Communications are 9781398611726, 1398611727 and the print ISBNs are 9781398611719, 1398611719. Save up to 80% versus print by going digital with VitalSource.

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