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Cover image: Handbook of Product Placement in the Mass Media 1st edition 9780789025357

Handbook of Product Placement in the Mass Media

New Strategies in Marketing Theory, Practice, Trends, and Ethics

1st Edition

  • Author(s) Mary-Lou Galician
  • Publisher Published by Routledge Copyright © 2004
  • ISBN-13 9780789025357
  • Format Reflowable Layout

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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics 1st Edition is written by Mary-Lou Galician and published by Routledge. The Digital and eTextbook ISBNs for Handbook of Product Placement in the Mass Media are 9781136781278, 1136781277 and the print ISBNs are 9780789025357, 0789025353. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780789025340, 9780429238086, 9780203824702, 9781136781230, 9781136781285.

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