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How Advertising Works 1st Edition
The Role of Research

Cover image: How Advertising Works 1st edition 9780761912415
  • Author(s)
    John Philip Jones
  • Publisher
    SAGE Publications, Inc
  • Format
    Fixed Layout
  • Print ISBN 9780761912415, 076191241X
  • eText ISBN 9781452267562, 1452267561
  • Edition
    1st
  • Copyright
    1998
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How Advertising Works: The Role of Research 1st Edition is written by John Philip Jones and published by SAGE Publications, Inc. The Digital and eTextbook ISBNs for How Advertising Works are 9781452267562, 1452267561 and the print ISBNs are 9780761912415, 076191241X. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780761912408, 9781322421131.

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