Principles of Marketing, Global Edition 18th Edition

Cover image: Principles of Marketing, Global Edition 18th edition 9781292341132
  • Author(s)
    Gary T. Armstrong; Gary Armstrong
  • Publisher
    Pearson (Intl)
  • Format
    Reflowable Layout
  • Print ISBN 9781292341132, 1292341130
  • eText ISBN 9781292341224, 129234122X
  • Edition
    18th
  • Copyright
    2021
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Principles of Marketing, Global Edition 18th Edition is written by Gary T. Armstrong; Gary Armstrong and published by Pearson (Intl). The Digital and eTextbook ISBNs for Principles of Marketing, Global Edition are 9781292341224, 129234122X and the print ISBNs are 9781292341132, 1292341130. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781292345895, 9781292341200.

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